Message: any form of communication designed to convey information and/or produce a desired result in the target audience
Magic: the power of apparently influencing the course of events by using mysterious or supernatural powers.
We are practical, results-driven professionals who have the tools, knowledge, and expertise to craft and deliver your message in the most effective manner to your target audience.
We will go to your audience with a well planned and executed communications package that gets the results you want. When this is done right... it looks like magic... but, it is just us doing our thing.
Contact us to open a discussion about how we can "bring magic to your message".
Focused On Getting Results
1. Identify your desired results
We begin a project with the end in mind... what is it you want to achieve? What results will justify your investment in a public relations or communications effort?
By carefully specifying what you want to achieve, we can develop the most appropriate communications package within your budget to reach your goals.
2. Develop the communications package that will get your desired results
A communications package has three dimensions, and each is crucial to obtaining maximum results.
The Audience: such as potential customers, existing customers, employees, executives within your company, sales force, managers, local community, national community etc.We work closely with you to accurately define all three dimensions.
The Message: what is it you wish to convey to the specified audience? Is it an overt or subtle message you want to convey?
The Delivery: which medium is most effective in delivering your message to your audience? Such as print, broadcast (tv and radio), Internet, video, events, etc.
3. Implement the communications package with top-notch talent
Plans are great, but it is execution that delivers the results. Our team ensures your public relations and communications efforts are fully implemented so they bring maximum results.
Live stage presentation featuring Oprah Winfrey and Maya Angelou:
Produced on behalf of the Dayton Urban League's "Read & Rise" program. This sold out performance was held at Benjamin & Marian Schuster Performing Arts Center in Dayton, Ohio. The event included a performance by the renowned Dayton Contemporary Dance Theatre.
Dedication Ceremony and Open House Featuring U.S. Secretary of Veterans Affairs:
Produced program for dedication of a new veterans home for Volunteers of America and the U.S. Veterans Administration. The event included appearances by the U.S. Secretary of Veterans Affairs (Gen. Eric Shinseki, USA Ret.) and U.S Representative Mike Turner (R-OH). Obtained media coverage in Cincinnati, Columbus and Dayton, Ohio media.
Inaugural Foundation Retreat for University:
Developed and implemented the first two-day retreat for Central State University's Foundation Board. Included were fundraising counsel, brainstorming sessions, presentations from institutional advancement committee, and a performance by the CSU Concert Choir.
Cosby Challenge II and Joyner Foundation Capital Campaigns:
Developed capital campaigns for Central State University's "Bill Cosby Challenge II" and the "Tom Joyner Foundation" each raising more than $3,000,000 benefit student scholarships.
Local Children's Miracle Network Telethon:
Produced local segments for three annual editions of the Children’s Miracle Network Telethon (Dayton Children’s Medical Center). Each of the 18-hour telethons raised approximately one million dollars in pledges from around the Dayton region.
Dayton's First African American Nursing Home:
Research and development of two videos for the Mary Scott Nursing Center: One focused on marketing the Center and the other on Center’s history (including a full-color photo and essay booklet). During our research we discovered living relatives of Mary Scott (founder of the Center), long-lost photos of Ms. Scott and her final resting place.
New Tools for Nurse Training:
Produced documentary video for Wright State University Nursing Institute’s Living Laboratory – a training center for nurses and home care personnel using innovating “patient simulators.” Trainees learn to listen to breathing, check pulses and draw “blood” from the simulators.
Interim Sports Information Office for Ohio’s Central State University:
Provided press information and event coordination under contract with CSU's athletic department. Provided information for extensive coverage of the basketball team’s draft to the NCAA Division Three tournament and for unprecedented coverage of other CSU sports programs under the leadership of Athletic Director Kellen Winslow.
Weekly Segment for Business Program on Cincinnati TV:
Produced Beyond the Bottom Line, a video segment featuring profiles of Tri-State area businesspeople for WCPO TV's Hometown Business Weekly.
Annual Dayton Classic Football Game:
Developed marketing materials for Central State University's Annual "Dayton Classics" football game held every Labor Day weekend.
These examples are highly varied, but the common denominator among them all is our dedication to getting results for our clients. I invite you to contact me directly to discuss how we can help you.
Marcia Copeland Hudson, President
MagicBox Production Company, Dayton, Ohio 937-416-3525